Marketing refers to the activities a company undertakes to promote the buying or selling of a product or service. It includes activities such as advertising, selling, and delivering products to consumers or other businesses. The aim of marketing is to reach the target audience and communicate about your product or service so that you can successfully acquire and grow your customer’s base.
To achieve a height of success in business, you need to invest in marketing skills. As marketing provides visibility for your products and converts customers. There are number of different types of marketing is there is there in the market but above all online marketing is very famous in today’s time
What is Online Marketing?
Online marketing is the way of leveraging internet-based channels to spread a message and create awareness about a company’s brand, products, or services to its potential customers as more and more people are joining the internet nowadays.
Types of Online Marketing
Social Media Marketing (SMA, Social Media Advertising)
In today’s time it is easiest source of marketing your product and service. It helps you to acquire customer and convert them into sales. It can be done in both ways, weather organically or paid on different platforms like Facebook, Instagram, twitter and endless options. Its all up to you that you want to go with which option.
Content Marketing
It is a process of creating and distributing material in strategical designed way to attract and convert the target potential customers. It can be done with the countless options available in front of you –
- Blog post
- Podcasts
- Webinars
- Emails
- Videos on YouTube and other platforms etc.
Influencer Marketing
In influencer marketing you need to look for people who already known to the public. Celebes with large number of followings is chose for influencer marketing.
When such huge personalities promote your product or service then your customers are more likely to try upon you. Like Avneet Kaur with 30 million following. In case your budget is limited the u can go for rising star too like Niharika Jain , a fashion influencer with 500k followers.
Affiliate Marketing
This is a business which set up a program that pays commission to the outside external websites or the individual for the sales and market generated by them.
People earn with this form of marketing by promoting other business product and service. For example, bizzgurukul is very famous in affiliate marketing.
What Is Inbound Marketing?
Inbound marketing is a powerful marketing philosophy that emerged as a response to the demands of the digital medium. despite its tremendous growth in the last few years, inbound marketing is still largely misunderstood. It focuses on their needs in a variety of ways by providing relevant content and content to the customers for their search requests. We can attract visitors by creating helpful content and slowly building trust and credibility, eventually turning them into customers.
Email Marketing
Email marketing is a way of given a customer a personal attention experience in which the company promote themselves by the emails to their potential customers. Although it does not seem to be very engaging but still its raw power can’t be underestimated.
Conclusion
Online marketing is very cheap and convenient for the companies to grab the opportunities of the market to come out with great results.